One (of many) event at Tales that I didn't attend was the Spirited Awards. Instead, I went and ate dinner at Cochon with some friends. Given the fact that it's historically a long, drawn-out affair with very little food (and the food that is served isn't particularly good), I think I made the right choice.  That said, I did miss some hilarious videos made by Tess Mix of  Le JIT Productions.  Luckily for all of us, she put them up on YouTube for our enjoyment. Here are my three favorites:

American Bartender of the Year

Sh*t Brand Ambassadors Say (Best American Brand Ambassador)

Best High Volume Cocktail Bar